ABOUT ME
SR. PRODUCT DESIGNER
STRONG FOCUS ON STRATEGY, RESEARCH, & SERVICE DESIGN
I am a Senior Product Designer specializing in research and service design, passionate about turning complex challenges into meaningful, human-centered solutions. With a proven ability to build strong cross-functional relationships, I thrive at the intersection of strategy and execution—balancing customer needs with business priorities, cost considerations, and long-term goals.
My approach is rooted in curiosity, empathy, and collaboration. I excel at uncovering insights through research, reframing them into clear problem statements, and guiding teams toward solutions that drive both user satisfaction and business impact. Whether leading workshops, mapping end-to-end journeys, or simplifying enterprise systems, I bring clarity to complexity and keep people at the center of the design process.
Always learning and evolving, I see design as more than just creating experiences—it’s about building relationships, driving transformation, and shaping systems that empower people and organizations to thrive.
WHAT I BRING TO THE TEAM
I provide a research-based approach and service design approaches that ensures every design decision is based on user insights and its surrounding impacts. My strong cross-functional collaboration skills help align stakeholders, engineers, and product managers around shared goals. I thrive in environments where clarity, trust, and innovation drive success.
I bring a strong sense of curiosity to every project—always seeking to learn, ask questions, and uncover new perspectives. This curiosity drives me to not only deepen my own understanding but also discover how I can best contribute to the team. By staying open and engaged, I’m able to identify opportunities, adapt quickly, and support collective success.
I believe empathy is the foundation of great design. By centering the user, I’m able to look beyond surface-level needs and uncover the root challenges that shape their experience. Empathy allows me to connect with people’s perspectives, frustrations, and motivations—helping transform abstract problems into human stories that drive meaningful solutions. For teams, this means design decisions are grounded in real-world context, ensuring we’re not just building products, but creating experiences that truly matter.
Trust is the glue that holds transformation projects together — especially in complex enterprises, where legacy systems, competing priorities, and change resistance can derail progress. By building trust, I help teams move from resistance to adoption, from misalignment to shared ownership, and from complexity to clarity.
My comfort with ambiguity and willingness to pivot makes me a strong addition to any team. Instead of being slowed down by uncertainty, I approach it with curiosity and adaptability—helping the team stay focused, resilient, and open to new possibilities. This mindset not only keeps momentum during change but also creates space for innovation and stronger outcomes.
In the Works
I’m always expanding my skills, with a current focus on...
01
Masterclass: Leverage Points
Systems innovation Network
02
AI for Designers
IxDF
03
Service Design: How to Design Integrated Service Experiences
IxDF
Beyond Design
A Few Fun Facts
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Recommendations
What It’s Like to Work With Me
Kelli brought clarity, creativity, and rigor to every phase of the design process. I wholeheartedly recommend Kelli for any role that demands strategic design leadership, service innovation, and a commitment to human-centered outcomes.
Alice S.
I’ve worked directly with Kelli for over 3 years in the replenishment product space. Kelli is consistently the most valuable person to have on any product team! She is able to influence the UI design, business process development and best practices.
Tracy M.
Kelli’s genuine empathy for users is one of her greatest traits, and it truly shows throughout her work; it’s what drives her to be so thorough when it comes to creating research plans and artifacts, exploring different options during the design process, and documenting findings and reasonings.
Christa L.